Roles and Functions

Triages a live incident from runbooks, past fixes, and traces, then writes the resolution back. Works from GitHub PRs and issues, Linear tickets, Sentry traces, and the team's runbooks. Never deploys, merges, or modifies anything in production.

4 contexts · 3 workflows · 3 guardrails

Reports campaign performance from connected analytics and turns topics into briefs that stay on voice. Works from GA4 traffic and conversions, HubSpot campaigns and pipeline, and Meta paid results. Never reports a number that is not in a connected source.

4 contexts · 3 workflows · 3 guardrails

Flags the renewal that is slipping and drafts the follow-up before a lead goes cold. Works from Zoho accounts, opportunities, and contact preferences, plus Gong call transcripts. Never promises a price or a discount outside approved guardbands.

4 contexts · 3 workflows · 3 guardrails

Keeps the monthly numbers current and the BAS ready, with every figure traced to source. Works from Xero invoices, GST and PAYG records, Stripe revenue, and the Sheets dashboard. Never moves money or approves a payment.

4 contexts · 3 workflows · 3 guardrails

Aligns product, design, GTM, and engineering thinking on one feature launch in a single pass. Works from a pasted feature brief and the private instructions you add to each Context. Never fills a gap in the brief with an invented requirement.

Standardises how complex tickets get classified, escalated, and answered across the team. Works from the ticket text, your tier and SLA rules, and the private instructions on each Context. Never commits to a refund the policy does not clearly support.

Plans a seasonal push from offer and keywords through to ad-ready copy and a channel plan. Works from your product mix, trading geography, and the private instructions on each Context. Never sets an offer outside the promotional limits you already run.

Maps a backyard vegetable garden from first bed to a maintenance rhythm you will actually keep. Works from your climate, plot size, sun hours, budget, and the private instructions on the Context. Never recommends a plant that is unsafe around pets.

Picks a date night that fits your suburb, your budget, and what your partner can actually eat. Works from your neighbourhood, dietary needs, budget, and the private instructions on the Context. Never suggests a venue that cannot handle the dietary need.

Writes the scorecard and interview loop for a role before the first candidate goes through it. Works from the role level and mission, the must-have skills, and your private instructions. Never assesses a candidate on a trait nobody can observe.

Tests a new market on evidence and numbers before you commit headcount to it. Works from your ACV, margin assumptions, customer profile, and the private instructions on each Context. Never presents an assumption as evidence.

Sorts a contract into must-fix points, negotiable items, and watchouts before the next round. Works from the contract text, your red lines, and the private instructions on each Context. Never treats its read of a clause as legal advice.

Builds the shoot plan, shot list, call sheet, and delivery terms from one set of client notes. Works from the client brief and references, your kit list, and your private instructions. Never promises a turnaround or a licence you have not agreed.

Models a savings goal against real weekly cash flow and shows what has to give. Works from your after-tax income, recurring bills, and the private instructions on the Context. Never cuts an essential expense below a realistic minimum to make a target work.

Drafts a family itinerary that fits every age in the group, the budget, and the places you avoid. Works from who is travelling, their ages and interests, and your private instructions. Never plans past the annual holiday budget you set.

Ranks suburbs and homes against how you actually live, not just where prices look good. Works from your budget, commute needs, the suburbs on your list, and your private instructions. Never shortlists a home above the budget you set.

Sharpens the positioning, then turns it into campaign copy and a conversion read. Works from your pricing, the channels you already run, and the private instructions on each Context. Never claims a conversion lift the numbers do not show.

Splits a rough idea into scope, an implementation path, and the tests a release needs. Works from your roadmap, the repositories your team works in, and the private instructions on each Context. Never calls a release ready while a known edge case sits open.

Gives a leadership team one place to frame decisions, chase follow-through, and read morale. Works from the open decisions, your org chart, and the private instructions on each Context. Never settles a decision that belongs to the leadership team.

Reads a product for the harm it can do: abuse, fraud, exposure, exclusion, and unclear policy. Works from your threat model, the abuse reports you already hold, and your private instructions. Never treats its review as a security or compliance sign-off.

Puts a vendor, its contract, and the data it will hold through the same five checks. Works from the agreement, the vendor's security answers, and your private instructions. Never signs off a vendor on your behalf.

Holds the architecture, the reliability risk, and the incident plan in one crew. Works from your service map, the last few incidents, and the private instructions on each Context. Never stands in for the on-call engineer during a live incident.

Covers the four jobs a founding team does at once: product, operations, growth, and research. Works from what you have shipped, what customers have told you, and your private instructions. Never invents customer evidence you did not gather.

Pairs the pipeline read with the adoption read, so growth and retention argue in one room. Works from your funnel numbers, account health signals, and the private instructions on each Context. Never counts an account as healthy on usage alone.