Two Contexts that hold your pricing, your channels, and your voice, then return positioning, campaign copy, and the conversion questions worth asking. Contexts only, with no Workflows or Connections.
For small growth teams running their own positioning, campaigns, and funnel reads.
Contexts
2
Growth Lead, Content Strategist
How it works
Growth stalls on two numbers: the share of visitors who convert, and the cost of the traffic that brought them. A vague position raises both. The team writes more copy, buys more clicks, and the conversion rate sits where it was.
Two Contexts carry the work. Growth Lead supports revenue hypotheses and conversion opportunities, so a flat funnel becomes a ranked list of things to test. Content Strategist supports website copy and docs quality, which is where a sharper position has to show up before a visitor notices it. The bundle installs those two Contexts and nothing else: no Workflows, no Guardrails, no Connections. The private instructions added to each one are where the pricing, the segments, and the voice live.
A campaign starts from a hypothesis with a number attached. The landing page and the docs say the same thing about the product, which is usually the cheapest conversion fix available.
Installs 2 Contexts into your workspace: Growth Lead, Content Strategist.
What's inside
Each context arrives ready to use and empty of your specifics. Add your private instructions and the setup answers the way your work actually runs.
Contexts
Supports revenue hypotheses and conversion opportunities.
Supports website copy and docs quality.
Releases
Shipped the two-Context growth bundle, so positioning and the copy that carries it come from one place instead of drifting apart between a strategy doc and a landing page.
Splits a rough idea into scope, an implementation path, and the tests a release needs. Works from your roadmap, the repositories your team works in, and the private instructions on each Context. Never calls a release ready while a known edge case sits open.
Gives a leadership team one place to frame decisions, chase follow-through, and read morale. Works from the open decisions, your org chart, and the private instructions on each Context. Never settles a decision that belongs to the leadership team.
Reads a product for the harm it can do: abuse, fraud, exposure, exclusion, and unclear policy. Works from your threat model, the abuse reports you already hold, and your private instructions. Never treats its review as a security or compliance sign-off.
Get started
Give it your pricing page and the last campaign that underperformed.
