Scaling revenue is two numbers pulling against each other. New pipeline is the one a company celebrates. Net retention is the one that decides what the pipeline was worth, and a funnel filled with accounts that churn within a year is an expensive way to stand still.
Two Contexts split the read. Growth Lead supports revenue hypotheses and conversion opportunities, so funnel work becomes a ranked set of tests rather than a feeling. Customer Success supports adoption quality and account health, which is the early signal that a signed account is quietly not using what it bought. The bundle installs those two Contexts, with no Workflows, Guardrails, or Connections behind them.
A conversion push gets sized against the retention it might cost. An account going quiet is named while there is still a renewal to save.