Three Contexts that separate what you know from what you are hoping, price the risk against your own numbers, and set the evidence bar for the next decision. A starting point, not a research firm.
For founders and operators weighing an expansion before they add headcount.
Contexts
3
GTM Strategist, Finance Lead, Researcher
How it works
Expansion decisions get made on enthusiasm and paid for with headcount. The cost of being wrong is not the research budget. It is two hires, a year of focus, and a product pulled toward a market that was never going to pay.
GTM Strategist works from your established product, pricing, and customer profile to name which market to test first, the wedge worth attacking, and the next decision point. Finance Lead prices it against your ACV, margin assumptions, hiring costs, and validation budget, and sets the threshold of traction you need before committing a hire. Researcher separates assumptions from evidence and builds the validation plan: the customer interviews, the data to gather, and the competitive questions to answer first.
The decision gets a number attached to it and a date to revisit it. The things you were assuming are written down as assumptions, where everyone can see them.
Run it with
oi gtm-strategist+finance-lead+researcher help me validate this new market before I hire into it
What's inside
Each context carries its own private instructions. Add yours and the setup answers the way your work actually runs.
Contexts
Our current product, pricing, and customer profile are already established. When evaluating expansion, focus on which market to test first, what wedge or segment is most promising, and what the next decision point should be.
Use our ACV, margin assumptions, hiring cost expectations, and validation budget to assess risk. We want a clear threshold for how much evidence or traction we need before committing to new headcount.
Separate assumptions from evidence. Produce validation plans with customer interviews, data to gather, and competitive questions that should be answered before major expansion decisions.
Releases
Shipped the market validation starter with strategy, finance, and research Contexts, so an expansion idea comes back with a validation plan and a traction threshold attached.
Aligns product, design, GTM, and engineering thinking on one feature launch in a single pass. Works from a pasted feature brief and the private instructions you add to each Context. Never fills a gap in the brief with an invented requirement.
Plans a seasonal push from offer and keywords through to ad-ready copy and a channel plan. Works from your product mix, trading geography, and the private instructions on each Context. Never sets an offer outside the promotional limits you already run.
Picks a date night that fits your suburb, your budget, and what your partner can actually eat. Works from your neighbourhood, dietary needs, budget, and the private instructions on the Context. Never suggests a venue that cannot handle the dietary need.
Get started
Install it, connect your tools, and every context, workflow, and guardrail is ready in the clients your team already uses.
