@sheila-morris · 6 setups · 1 category · publishing since June 2026
Sheila Morris publishes starter setups for the planning work that sits between a rough idea and something you can act on. Her setups cover feature launches, seasonal campaigns for small businesses, nights out, market validation for founders, client shoots, and family travel. Each one is a small set of Contexts you tune with your own private instructions.
Shipped the four-Context launch starter with private instructions for delivery conventions, so a rough feature brief returns aligned plans instead of four separate opinions.
Shipped the seasonal campaign starter with search, copy, and channel Contexts, so a trading window turns into an executable plan in one pass instead of three separate briefs.
Shipped the date-night starter with location, dietary, and budget instructions, so the recommendations fit the night you are actually planning rather than a generic city list.
Shipped the market validation starter with strategy, finance, and research Contexts, so an expansion idea comes back with a validation plan and a traction threshold attached.
Shipped the shoot prep starter with creative, production, and client-service Contexts, so messy client notes come back as a call sheet, a shot list, and agreed delivery terms.
Shipped the family itinerary starter with traveller, budget, and exclusion instructions, so a week away comes back paced for the group rather than as a generic top-ten list.
Aligns product, design, GTM, and engineering thinking on one feature launch in a single pass. Works from a pasted feature brief and the private instructions you add to each Context. Never fills a gap in the brief with an invented requirement.
Plans a seasonal push from offer and keywords through to ad-ready copy and a channel plan. Works from your product mix, trading geography, and the private instructions on each Context. Never sets an offer outside the promotional limits you already run.
Picks a date night that fits your suburb, your budget, and what your partner can actually eat. Works from your neighbourhood, dietary needs, budget, and the private instructions on the Context. Never suggests a venue that cannot handle the dietary need.
Tests a new market on evidence and numbers before you commit headcount to it. Works from your ACV, margin assumptions, customer profile, and the private instructions on each Context. Never presents an assumption as evidence.
Builds the shoot plan, shot list, call sheet, and delivery terms from one set of client notes. Works from the client brief and references, your kit list, and your private instructions. Never promises a turnaround or a licence you have not agreed.
Drafts a family itinerary that fits every age in the group, the budget, and the places you avoid. Works from who is travelling, their ages and interests, and your private instructions. Never plans past the annual holiday budget you set.
Sheila Morris publishes starter setups for the planning work that sits between a rough idea and something you can act on. Her setups cover feature launches, seasonal campaigns for small businesses, nights out, market validation for founders, client shoots, and family travel. Each one is a small set of Contexts you tune with your own private instructions.
