A connected crew of Contexts, Workflows, and Guardrails that pulls comparable sales from Domain and realestate.com.au into defensible appraisals, then keeps every enquiry followed up.
For sales agents and listing teams in residential agencies.
Contexts
4
Appraisal / CMA Agent, Buyer Qualification Agent, Listing Copywriter, Vendor Report Writer
Workflows
3
New Listing Launch, OFI Follow-up Pipeline, Buyer Match Alert
Guardrails
3
Fair Trading Compliance, Price Guide Guard, Agency Agreement Guard
Pulls comparable sales and live listings from Zoho, Domain, and realestate.com.au to build the CMA and pre-list appraisal behind a listing presentation — an evidenced price opinion and range.
Scores and qualifies inbound leads against brief criteria: budget, location, property type, and urgency.
Blocks misleading or deceptive property representations that could breach Australian Consumer Law.
Prevents quoting price estimates or appraisals without verified comparable sales — guarding against underquoting, an active regulatory target in NSW and VIC.
Property brief → listing copy → matched buyer email → social posts → open home scheduling.
Post open home → generates personalised follow-up for each attendee based on their enquiry notes.
Zoho CRMApproved access to the lead pipeline and appraisal records.
DomainRead live listing and sold-price data plus enquiry context.
realestate.com.auRead listings, sold comparables, and inbound buyer enquiries.
Agency revenue turns on two conversions: appraisals into signed mandates, and enquiries into buyers. Win the listing with a price opinion you can defend and the campaign funds itself. Lose it and the pipeline resets. On the buy side the agent who follows up first usually writes the contract.
The Appraisal / CMA Agent pulls comps and live listings from Zoho, Domain, and realestate.com.au into the pre-list appraisal and range. The Buyer Qualification Agent scores inbound leads against budget, location, property type, and urgency. The Listing Copywriter turns property details into portal-ready copy, and the Vendor Report Writer builds the weekly update from enquiry and view data. New Listing Launch, Buyer Match Alert, and the OFI Follow-up Pipeline get a listing live, matched, and followed up while interest is hot.
The listing presentation carries evidence rather than an opinion. Open-home attendees hear back the same day. Every price guide traces to real sold results if anyone asks.
Pull comparable sales and live listings from Zoho, Domain, and realestate.com.au into a CMA and pre-list appraisal — an evidenced price opinion behind every listing presentation.
Score and qualify inbound leads against the brief, then generate personalised open-home and enquiry follow-up before the buyer talks to anyone else.
A price-guide guardrail blocks estimates without verified comps, and a Fair Trading guardrail stops misleading representations — keeping every number defensible.
What drives the business: An agency's revenue is a function of two conversions: appraisals into signed mandates, and enquiries into buyers. Win the listing with a defensible, evidenced price opinion and the campaign funds itself; lose it and the whole pipeline resets. On the buy side, speed decides it — the agent who follows up an open-home attendee first usually writes the contract. And underquoting is now an active regulatory target, so every price guide has to trace to real comparable sales.
What's inside
The Appraisal Agent wins the mandate with evidenced comps, New Listing Launch and Buyer Match Alert put it in front of the right buyers, OFI Follow-up converts the enquiries, and the price-guide and Fair Trading guardrails keep every number defensible — so both conversions that decide agency revenue move at once.
Contexts
Pulls comparable sales and live listings from Zoho, Domain, and realestate.com.au to build the CMA and pre-list appraisal behind a listing presentation — an evidenced price opinion and range.
Scores and qualifies inbound leads against brief criteria: budget, location, property type, and urgency.
Turns property details and standout features into portal-ready listing copy and social captions — on brand and within advertising rules.
Compiles the weekly vendor update from Domain and realestate.com.au enquiry and view data — buyer feedback, activity, and the recommended next step.
Workflows
Property brief → listing copy → matched buyer email → social posts → open home scheduling.
Post open home → generates personalised follow-up for each attendee based on their enquiry notes.
New listing goes live → matched against qualified buyers in Zoho by brief → personalised alert sent to each match with a private inspection offer.
Guardrails
Blocks misleading or deceptive property representations that could breach Australian Consumer Law.
Prevents quoting price estimates or appraisals without verified comparable sales — guarding against underquoting, an active regulatory target in NSW and VIC.
Keeps commission, fees, and agreement terms read-only — Oi can quote the signed agreement but can never alter it or promise terms outside it.
The numbers it moves
Evidence-backed price opinions behind every pitch.
Follow-up out before the buyer looks elsewhere.
Estimates traced to verified comparable sales.
Copy, matches, and socials from one brief.
Connects to
Zoho CRMThe lead pipeline and appraisal records — where every mandate and buyer match is tracked.
DomainLive listing and sold-price data plus enquiry context to ground comps and vendor reports.
realestate.com.auListings, sold comparables, and inbound buyer enquiries — the market read behind every price guide.
Google WorkspaceGmail and Calendar for enquiry follow-up and open-home scheduling — every buyer contacted while the interest is hot.
Releases
Shipped the listing-side and buyer-side crew with the launch, match, and follow-up pipelines, so an appraisal becomes a campaign and an enquiry becomes a contact on the same day.
Gets progress claims out by the monthly cut-off and prices variations before they vanish into scope. Works from Procore RFIs and the drawing register, MYOB cost codes, and Breadcrumb inductions. Never claims a variation without referenced scope evidence.
4 contexts · 3 workflows · 3 guardrailsHandles renewals, maintenance, and tenant correspondence at volume without a compliance slip. Works from PropertyMe tenancies and lease dates, the Xero trust ledger, and Tapi work orders. Never sends a notice that breaches your state's tenancy Act.
4 contexts · 3 workflows · 3 guardrailsScores off-market stock against each buyer's brief and values it with cited comparable sales. Works from Cotality sales history, Zoho buyer briefs, and Domain sold results. Never lets an internal score, commission, or vendor note reach the client.
4 contexts · 3 workflows · 3 guardrailsGet started
Run your next appraisal through it and see what the comps support.
