OiOi

Keep members longer and fill every class you run.

A connected crew of Contexts, Workflows, and Guardrails that reads Momence attendance and ClassPass visits, catching churn signals early and turning empty seats into booked ones.

For studio owners and front-desk managers running a timetabled membership business.

Contexts

4

Retention Strategist, Class & Schedule Optimiser, Membership Conversion Advisor, Front-Desk Assistant

Workflows

3

ClassPass Conversion, Churn Prevention, Class Fill Push

Guardrails

3

Discount Integrity, ClassPass Margin Guard, Member Privacy Guard

A studio sells two perishable things: member months and class seats. A lapsed member costs far more to replace than to keep, and a seat that goes unsold in a scheduled class can never be sold again. The marketplace fills seats at a thin margin, so the real money sits in retention and direct conversion.

The Retention Strategist reads Momence attendance and booking patterns for the drop-off that precedes a cancellation and segments members by risk. The Class & Schedule Optimiser flags under-filled classes and where to add or cut capacity. The Membership Conversion Advisor identifies ClassPass regulars ready to move across and drafts the offer. Churn Prevention, Class Fill Push, and ClassPass Conversion send those drafts over Gmail with a booking link attached. The Front-Desk Assistant answers booking and package questions from Mindbody and Momence records.

A member drifting away hears from you while they are still a member. Under-booked classes get filled from your own list rather than discounted to the marketplace. Discount depth stays where policy set it.

Catch churn early

Read Momence attendance and booking patterns to spot the drop-off signals that precede a cancellation, and trigger the right re-engagement before the member's gone.

Fill the timetable

Analyse Momence and ClassPass utilisation to flag under-booked classes and suggest schedule changes — filling seats you're already paying to run.

Convert without discount creep

Guardrails hold discount depth to policy and keep conversion pointed at moving ClassPass visitors onto direct memberships, not churning margin.

What drives the business: A studio lives on two perishable assets: member months and class seats. A member who lapses is far more expensive to replace than to retain, and every empty seat in a scheduled class is revenue that can't be sold back. The marketplace fills seats but at a thin margin — so the real economics are keeping direct members longer, filling the timetable you're already paying for, and converting ClassPass visitors to full-price memberships before discounts eat the gain.

What's inside

Contexts, workflows, and guardrails that work together.

The Retention Strategist watches for churn while the Schedule Optimiser finds the empty seats, ClassPass Conversion and Churn Prevention turn those signals into booked sessions over Gmail, and the discount guardrails keep every offer inside policy — so member months and class seats both stay full.

Contexts

Context

Retention Strategist

Reads Momence attendance and booking patterns to spot early churn signals, segment members by risk, and recommend the specific intervention.

Context

Class & Schedule Optimiser

Analyses Momence and ClassPass utilisation to flag under-filled classes, suggest timetable changes, and spot capacity to add or cut.

Context

Membership Conversion Advisor

Reads ClassPass visit frequency and preferences to identify visitors ready to convert, and drafts the direct-membership offer most likely to land.

Context

Front-Desk Assistant

Answers member questions on bookings, packages, and schedule changes from Mindbody and Momence records — consistent, on-brand, and fast.

Workflows

Workflow

ClassPass Conversion

ClassPass visitor hits the visit threshold → AI drafts a direct membership offer → sent via Gmail with a Calendar trial booking link.

Workflow

Churn Prevention

Momence flags an attendance drop in direct members → AI drafts personalised re-engagement → sent via Gmail with a Calendar booking link.

Workflow

Class Fill Push

Under-booked class detected in Momence → AI drafts a targeted offer to members likely to attend → sent via Gmail with a one-tap booking link.

Guardrails

Guardrail

Discount Integrity

Blocks discounts deeper than policy allows, offer-stacking, and offers to members who don't qualify — enforcing max depth and one offer per member.

Guardrail

ClassPass Margin Guard

Stops AI over-promoting discounted ClassPass inventory when direct-booking capacity exists, keeping conversion pointed at moving members off the marketplace.

Guardrail

Member Privacy Guard

Keeps attendance, health notes, and payment details out of any external-facing message — one member's data never surfaces in another's.

The numbers it moves

Pointed at the metrics that decide the job.

Members retained longer

Churn signals caught before the cancellation.

Fuller classes

Under-booked sessions filled from your own list.

Visitors converted to members

ClassPass regulars moved onto direct plans.

Discounts kept to policy

Depth and eligibility checked on every offer.

Connects to

Works from the systems you already run.

ClassPassClassPass

Marketplace bookings, visit frequency, and preferences — the signal for who's ready to convert.

MomenceMomence

Packages, check-ins, and engagement for direct members — where churn signals show up first.

MindbodyMindbody

The studio schedule, memberships, and visit history that ground every booking answer.

Google WorkspaceGoogle Workspace

Gmail and Calendar for re-engagement messages and trial bookings — the last step that turns a signal into a booked session.

Releases

Every version, with notes.

v1.01 Mar 2026First release

Shipped the retention and capacity crew with three send-ready workflows, so an attendance drop or an empty class becomes a drafted offer instead of a report nobody reads.

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