A connected crew of Contexts, Workflows, and Guardrails that reads Momence attendance and ClassPass visits, catching churn signals early and turning empty seats into booked ones.
For studio owners and front-desk managers running a timetabled membership business.
ClassPass Conversion, Churn Prevention, Class Fill Push
Guardrails
3
Discount Integrity, ClassPass Margin Guard, Member Privacy Guard
Favourites
Context
Retention Strategist
Reads Momence attendance and booking patterns to spot early churn signals, segment members by risk, and recommend the specific intervention.
Context
Class & Schedule Optimiser
Analyses Momence and ClassPass utilisation to flag under-filled classes, suggest timetable changes, and spot capacity to add or cut.
Guardrail
Discount Integrity
Blocks discounts deeper than policy allows, offer-stacking, and offers to members who don't qualify — enforcing max depth and one offer per member.
Guardrail
ClassPass Margin Guard
Stops AI over-promoting discounted ClassPass inventory when direct-booking capacity exists, keeping conversion pointed at moving members off the marketplace.
Workflow
ClassPass Conversion
ClassPass visitor hits the visit threshold → AI drafts a direct membership offer → sent via Gmail with a Calendar trial booking link.
Workflow
Churn Prevention
Momence flags an attendance drop in direct members → AI drafts personalised re-engagement → sent via Gmail with a Calendar booking link.
Connections
Marketplace
ClassPass
Read marketplace bookings, visit frequency, and preferences.
Momence
Read packages, check-ins, and engagement for direct members.
Mindbody
Read the studio schedule, memberships, and visit history.
A studio sells two perishable things: member months and class seats. A lapsed member costs far more to replace than to keep, and a seat that goes unsold in a scheduled class can never be sold again. The marketplace fills seats at a thin margin, so the real money sits in retention and direct conversion.
The Retention Strategist reads Momence attendance and booking patterns for the drop-off that precedes a cancellation and segments members by risk. The Class & Schedule Optimiser flags under-filled classes and where to add or cut capacity. The Membership Conversion Advisor identifies ClassPass regulars ready to move across and drafts the offer. Churn Prevention, Class Fill Push, and ClassPass Conversion send those drafts over Gmail with a booking link attached. The Front-Desk Assistant answers booking and package questions from Mindbody and Momence records.
A member drifting away hears from you while they are still a member. Under-booked classes get filled from your own list rather than discounted to the marketplace. Discount depth stays where policy set it.
Catch churn early
Read Momence attendance and booking patterns to spot the drop-off signals that precede a cancellation, and trigger the right re-engagement before the member's gone.
Fill the timetable
Analyse Momence and ClassPass utilisation to flag under-booked classes and suggest schedule changes — filling seats you're already paying to run.
Convert without discount creep
Guardrails hold discount depth to policy and keep conversion pointed at moving ClassPass visitors onto direct memberships, not churning margin.
What drives the business: A studio lives on two perishable assets: member months and class seats. A member who lapses is far more expensive to replace than to retain, and every empty seat in a scheduled class is revenue that can't be sold back. The marketplace fills seats but at a thin margin — so the real economics are keeping direct members longer, filling the timetable you're already paying for, and converting ClassPass visitors to full-price memberships before discounts eat the gain.
What's inside
Contexts, workflows, and guardrails that work together.
The Retention Strategist watches for churn while the Schedule Optimiser finds the empty seats, ClassPass Conversion and Churn Prevention turn those signals into booked sessions over Gmail, and the discount guardrails keep every offer inside policy — so member months and class seats both stay full.
Contexts
Context
Retention Strategist
Reads Momence attendance and booking patterns to spot early churn signals, segment members by risk, and recommend the specific intervention.
Context
Class & Schedule Optimiser
Analyses Momence and ClassPass utilisation to flag under-filled classes, suggest timetable changes, and spot capacity to add or cut.
Context
Membership Conversion Advisor
Reads ClassPass visit frequency and preferences to identify visitors ready to convert, and drafts the direct-membership offer most likely to land.
Context
Front-Desk Assistant
Answers member questions on bookings, packages, and schedule changes from Mindbody and Momence records — consistent, on-brand, and fast.
Workflows
Workflow
ClassPass Conversion
ClassPass visitor hits the visit threshold → AI drafts a direct membership offer → sent via Gmail with a Calendar trial booking link.
Workflow
Churn Prevention
Momence flags an attendance drop in direct members → AI drafts personalised re-engagement → sent via Gmail with a Calendar booking link.
Workflow
Class Fill Push
Under-booked class detected in Momence → AI drafts a targeted offer to members likely to attend → sent via Gmail with a one-tap booking link.
Guardrails
Guardrail
Discount Integrity
Blocks discounts deeper than policy allows, offer-stacking, and offers to members who don't qualify — enforcing max depth and one offer per member.
Guardrail
ClassPass Margin Guard
Stops AI over-promoting discounted ClassPass inventory when direct-booking capacity exists, keeping conversion pointed at moving members off the marketplace.
Guardrail
Member Privacy Guard
Keeps attendance, health notes, and payment details out of any external-facing message — one member's data never surfaces in another's.
The numbers it moves
Pointed at the metrics that decide the job.
Members retained longer
Churn signals caught before the cancellation.
Fuller classes
Under-booked sessions filled from your own list.
Visitors converted to members
ClassPass regulars moved onto direct plans.
Discounts kept to policy
Depth and eligibility checked on every offer.
Connects to
Works from the systems you already run.
ClassPass
Marketplace bookings, visit frequency, and preferences — the signal for who's ready to convert.
Momence
Packages, check-ins, and engagement for direct members — where churn signals show up first.
Mindbody
The studio schedule, memberships, and visit history that ground every booking answer.
Google Workspace
Gmail and Calendar for re-engagement messages and trial bookings — the last step that turns a signal into a booked session.
Releases
Every version, with notes.
v1.01 Mar 2026First release
Shipped the retention and capacity crew with three send-ready workflows, so an attendance drop or an empty class becomes a drafted offer instead of a report nobody reads.
Gets progress claims out by the monthly cut-off and prices variations before they vanish into scope. Works from Procore RFIs and the drawing register, MYOB cost codes, and Breadcrumb inductions. Never claims a variation without referenced scope evidence.
Handles renewals, maintenance, and tenant correspondence at volume without a compliance slip. Works from PropertyMe tenancies and lease dates, the Xero trust ledger, and Tapi work orders. Never sends a notice that breaches your state's tenancy Act.
Turns appraisals into signed mandates and enquiries into buyers, with every price traced to comps. Works from Zoho appraisal records, Domain sold prices, and realestate.com.au enquiries. Never quotes a price guide without verified comparable sales.