Industry Kit
Oi gives studios a connected crew of AI contexts, workflows, and guardrails that reads Momence attendance and ClassPass usage to catch churn early, fill under-booked classes, and move marketplace visitors onto direct memberships — without over-discounting.
Reads Momence attendance and booking patterns to spot early churn signals, segment members by risk, and recommend the specific intervention.
Analyses Momence and ClassPass utilisation to flag under-filled classes, suggest timetable changes, and spot capacity to add or cut.
Blocks discounts deeper than policy allows, offer-stacking, and offers to members who don't qualify — enforcing max depth and one offer per member.
Stops AI over-promoting discounted ClassPass inventory when direct-booking capacity exists, keeping conversion pointed at moving members off the marketplace.
ClassPass visitor hits the visit threshold → AI drafts a direct membership offer → sent via Gmail with a Calendar trial booking link.
Momence flags an attendance drop in direct members → AI drafts personalised re-engagement → sent via Gmail with a Calendar booking link.
ClassPassRead marketplace bookings, visit frequency, and preferences.
MomenceRead packages, check-ins, and engagement for direct members.
MindbodyRead the studio schedule, memberships, and visit history.
A studio suite that spots churn before it happens and fills perishable class capacity — converting marketplace visitors to direct members.
Includes:
Read Momence attendance and booking patterns to spot the drop-off signals that precede a cancellation, and trigger the right re-engagement before the member's gone.
Analyse Momence and ClassPass utilisation to flag under-booked classes and suggest schedule changes — filling seats you're already paying to run.
Guardrails hold discount depth to policy and keep conversion pointed at moving ClassPass visitors onto direct memberships, not churning margin.
What drives the business: A studio lives on two perishable assets: member months and class seats. A member who lapses is far more expensive to replace than to retain, and every empty seat in a scheduled class is revenue that can't be sold back. The marketplace fills seats but at a thin margin — so the real economics are keeping direct members longer, filling the timetable you're already paying for, and converting ClassPass visitors to full-price memberships before discounts eat the gain.
Inside the kit
The Retention Strategist watches for churn while the Schedule Optimiser finds the empty seats, ClassPass Conversion and Churn Prevention turn those signals into booked sessions over Gmail, and the discount guardrails keep every offer inside policy — so member months and class seats both stay full.
Contexts
Reads Momence attendance and booking patterns to spot early churn signals, segment members by risk, and recommend the specific intervention.
Analyses Momence and ClassPass utilisation to flag under-filled classes, suggest timetable changes, and spot capacity to add or cut.
Reads ClassPass visit frequency and preferences to identify visitors ready to convert, and drafts the direct-membership offer most likely to land.
Answers member questions on bookings, packages, and schedule changes from Mindbody and Momence records — consistent, on-brand, and fast.
Workflows
ClassPass visitor hits the visit threshold → AI drafts a direct membership offer → sent via Gmail with a Calendar trial booking link.
Momence flags an attendance drop in direct members → AI drafts personalised re-engagement → sent via Gmail with a Calendar booking link.
Under-booked class detected in Momence → AI drafts a targeted offer to members likely to attend → sent via Gmail with a one-tap booking link.
Guardrails
Blocks discounts deeper than policy allows, offer-stacking, and offers to members who don't qualify — enforcing max depth and one offer per member.
Stops AI over-promoting discounted ClassPass inventory when direct-booking capacity exists, keeping conversion pointed at moving members off the marketplace.
Keeps attendance, health notes, and payment details out of any external-facing message — one member's data never surfaces in another's.
The numbers it moves
Churn signals caught before the cancellation.
Under-booked sessions filled from your own list.
ClassPass regulars moved onto direct plans.
Depth and eligibility checked on every offer.
Connects to
ClassPassMarketplace bookings, visit frequency, and preferences — the signal for who's ready to convert.
MomencePackages, check-ins, and engagement for direct members — where churn signals show up first.
MindbodyThe studio schedule, memberships, and visit history that ground every booking answer.
Google WorkspaceGmail and Calendar for re-engagement messages and trial bookings — the last step that turns a signal into a booked session.
Ready-made for Fitness
Install the kit, connect your tools, and put every context, workflow, and guardrail to work — tailored to how your team actually operates.
