Workflow
Landing Page Rewrite

# Landing Page Rewrite

Rework a page so positioning, copy, design, and shipping plan align around conversion instead of disconnected edits.

## Audience

Founders, marketers, and designers trying to sharpen the story on a site or launch page.

## Best For

Homepage rewrites, launch pages, feature pages, and product marketing pages that need a clearer message.

## Contexts

### Growth Lead

Clarify the conversion goal and audience intent.

Handoff: Define who the page is for, what action it should drive, and where friction lives now.

### Content Strategist

Shape the messaging hierarchy and content direction.

Handoff: Turn the core message into a headline structure, narrative arc, and proof strategy.

### Designer

Organize the page into a clear visual and interaction structure.

Handoff: Describe layout rhythm, sections, supporting visuals, and UX risks.

### Software Engineer

Translate the page plan into practical implementation changes.

Handoff: Call out component changes, content management needs, and delivery constraints.

## Constraints

Preserve factual accuracy, respect brand and implementation constraints, and avoid recommending a rewrite that requires a full redesign unless it is clearly necessary.

## Definition of Done

Done means the team has a clear page direction covering positioning, structure, copy direction, implementation notes, and the next move to ship or test it.

## Follow Up

Turn the approved rewrite direction into concrete copy, UI changes, implementation tasks, and a ship plan.