Industry Kit
Oi gives fashion teams a connected crew of AI contexts, workflows, and guardrails that reads Shopify sales and ShipBob fulfilment to restock what's selling, clear what isn't, and win returns back — with a margin floor and brand voice on every output.
Reads ShipBob fulfilment and Shopify sales to surface sell-through by SKU, size-curve gaps, and ageing stock — flagging winners to restock and slow-movers to clear.
Generates PDPs, collection stories, and campaign copy in brand voice with size and fit guidance.
Blocks any discount code or markdown depth that pushes a SKU below its minimum contribution margin, cross-referencing Shopify cost data first.
Rejects off-tone language and enforces the style guide so terminology stays consistent across every channel.
ShipBob flags slow-moving SKUs → Shopify confirms live listings → Klaviyo fires a segment-targeted clearance campaign.
ShipBob return received → inventory restocked in Shopify → Klaviyo sends a personalised win-back to the returner.
ShopifyApproved catalogue, order, and inventory access — no creds shared.
ShipBobRead live fulfilment, SKU-level inventory, and returns data.
KlaviyoTrigger on-brand, segment-aware email and SMS campaigns.
A merchandising-and-marketing suite that protects gross margin — surfacing the stock that's selling, clearing what isn't, and winning back returns.
Includes:
Read Shopify sales and ShipBob fulfilment to surface sell-through by SKU and size-curve gaps, so best-sellers get reordered before they run out.
Spot ageing stock early and fire a segment-targeted Klaviyo clearance — moving slow SKUs before they drop below cost.
A margin-floor guardrail checks Shopify cost data before any discount ships, and brand-voice rules keep every PDP and campaign on-tone.
What drives the business: In fashion, margin is set the moment stock lands and eroded every week it doesn't sell. Full-price sell-through funds the season; slow movers tie up cash and end up marked below cost; and returns quietly bleed contribution after the sale looks won. Profit lives in three moves: restock the winners fast, clear the laggards before they age out, and win returners back — without ever discounting below the margin floor or drifting off brand voice.
Inside the kit
The Merchandise Planner surfaces what's selling and what's stalling, Markdown Clearance moves the laggards through Klaviyo, Returns Triage wins returners back, and the margin-floor and brand-voice guardrails sit on every output — so the season's gross margin holds from first drop to final markdown.
Contexts
Reads ShipBob fulfilment and Shopify sales to surface sell-through by SKU, size-curve gaps, and ageing stock — flagging winners to restock and slow-movers to clear.
Generates PDPs, collection stories, and campaign copy in brand voice with size and fit guidance.
Reads sell-through and on-hand inventory across Shopify and ShipBob to recommend reorder quantities and size curves against the open-to-buy budget.
Reads ShipBob returns and Shopify orders to surface return reasons by SKU and size, flagging fit and quality issues before they scale.
Workflows
ShipBob flags slow-moving SKUs → Shopify confirms live listings → Klaviyo fires a segment-targeted clearance campaign.
ShipBob return received → inventory restocked in Shopify → Klaviyo sends a personalised win-back to the returner.
New collection lands in Shopify → Product Copywriter drafts PDPs and the campaign story in brand voice → Klaviyo schedules the launch to the right segments.
Guardrails
Blocks any discount code or markdown depth that pushes a SKU below its minimum contribution margin, cross-referencing Shopify cost data first.
Rejects off-tone language and enforces the style guide so terminology stays consistent across every channel.
Blocks stock or availability claims that don't reconcile with live ShipBob and Shopify inventory — no promoting SKUs that can't ship.
The numbers it moves
Winners restocked before they run out.
Slow movers moved before they drop below cost.
Returners won back with a personalised next buy.
The floor is checked before any code goes live.
Connects to
ShopifyCatalogue, orders, inventory, and cost data — the source of truth for what's selling and what it costs.
ShipBobLive fulfilment, SKU-level inventory, and returns — the signal for what's moving and what's coming back.
KlaviyoOn-brand, segment-aware email and SMS to launch drops and clear ageing stock to the right customers.
MetaPaid social reach for launches and clearance — audiences matched to the segments Klaviyo already knows.
Ready-made for Fashion
Install the kit, connect your tools, and put every context, workflow, and guardrail to work — tailored to how your team actually operates.
